Do you know your web site has become dated and unmanageable, but are scared of a major overhaul? Perhaps you are right to be; even changes unquestionably for the better can alienate and anger some of your users.
In "the Quiet Death of the Major Re-Launch" usability consultant Jared M. Spool explains how even major web sites with millions of users can make radical changes over time that hardly anybody notices.
The VP leaned forward and asked me, "How do we orchestrate a re-launch on a site this big without upsetting our customers? Any change is going to be so dramatic that people are definitely going to complain. How do we do this?"
I leaned back in my chair, paused for a second, then dropped the bomb. "You don't, " I responded. "A re-launch is a very bad idea. I highly recommend against it."
